GUMI: Wellness That Stacks. Beauty That Lasts.
Welcome to GUMI, where sophisticated design meets holistic well-being. We're redefining the wellness experience with innovation and sustainability at our core.
The Problem with Traditional Supplement Storage
The current wellness landscape is often cluttered and confusing.
Consumers face disorganised routines, wasteful packaging, and overwhelming choices. This cabinet tells the story most of us live every day:
- Cluttered spaces: Traditional supplements lead to messy cabinets and forgotten routines.
- Environmental Waste: Single-use plastic bottles contribute to ecological concerns.
- No system, no order, and it’s hard to know what’s in stock or expired
- Confusing choices: Navigating countless options creates consumer fatigue.
GUMI’s Ecosystem: Wellness That Stacks
GUMI isn’t just a product. It’s a wellness system.
Designed to bring visual calm, mental clarity, and sustainable order to your supplement routine. Now imagine, when you open your cabinet and it looks like this, always:
- Every supplement in the same size, stackable, square jar.
- Clear, minimalist labels with large print and color-coded categories
- Neatly stacked or lined up like books — easy to grab, easy to love
- When you’re low, your eco-friendly refill pouch arrives, and you just top up
- Zero waste. Zero clutter. Pure wellness clarity.
GUMI's Innovative Solution
We offer a streamlined, aesthetically pleasing solution. Our stackable, square supplements and refill system simplify wellness. It integrates seamlessly into modern, mindful lifestyles.
Stackable Design
Optimizes space, creating an organized routine.
Eco-Refill System
Monthly pouches reduce waste significantly.
Minimalist Aesthetic
Elevates the wellness experience, blending into any home decor.
Subscription
First in region offering subscription based and hustle free vitamins
What makes GUMI unique?
Design: Stackable, aesthetically pleasing and minimalist square jars with eco-friendly refill pouches
Sustainability: Refill system reducing plastic waste and promoting environmental care
Personalisation: Tailored supplement plans based on individual health needs
Design: Bulky, non-uniform bottles. Today we can only find white label products on shelves with no personality
Sustainability: Single use packaging with limited sustainability initiatives
Personalisation: One-size-fits-all approach without personalisation
Core Product Portfolio
GUMI focuses on essential health needs with clinically backed ingredients. Our initial lineup targets gut health, stress relief, and immune support for optimal well-being.
Magnesium malate
Boosts energy levels, manages chronic pain and supports metabolic health.
Magnesium biglycinate
For better sleep, supports mental health and gentle for digestive system.
Magnesium citrate
For muscle and heart health. provides digestive support.
Iron + C
For energy and vitality. Boosts immune health and nutrient absorption.
D3 + K2
For immune support and bone health. Essential for overall wellness and resilience.
Zinc
Zinc is a vital mineral that supports immune function, skin health, and wound healing.
Calcium
Calcium is essential for maintaining strong bones and teeth, as well as supporting muscle function, nerve signaling, and heart health.
Multivitamins
Supports overall health
Elegant Brand & Packaging System
GUMI's design methods merges Scandinavian clean lines with eco-luxury. Our matte white, soft sand, and sage palette creates a serene, organized wellness experience. Accent colours add sophistication. Elegant Brand & Packaging System
GUMI's design methods merges Scandinavian clean lines with eco-luxury. Our matte white, soft sand, and sage palette creates a serene, organized wellness experience. Accent colours add sophistication.
Pioneering Sustainability & Vision
GUMI is committed to a zero-waste future. Our eco-friendly materials and refill incentives drive circularity, fostering a sustainable brand and a thriving community.
Launch Shopify DTC
Establish direct-to-consumer presence online.
Engage Social Channels
Build community with faceless content and UGC.
Expand Product Line
Introduce new formulas based on customer needs.
Seek Strategic Partners
Collaborate for wider reach and innovation.
Behind GUMI…
Hi, my name is Kaia. I love my family, health, wellness and order. I believe that your house is clean, when you open your closet and everything is organised and in order. Same applies to your appearance. When everything is balanced inside, it reflects outside.
Why me?
- Best salesperson 2015 in Elisa Estonia
- Best mobile phone of the year 2016 / Sony Xperia XZ
- Fast market entry with new company / closing Tele2 Estonia and iDeal Group (Latvia/Estonia) in 6 months
- 10 year experience in Nordic telecom value adding distribution company / product management / business development / account management / sourcing
